Brokerage rebrands to mark new chapter in growth

Brokerage Rebrands to Mark New Chapter in Growth

Bell Partners Finance was featured in Australian Broker News in November 2025 following its official rebrand to Evolve Lending and Finance, with Managing Director Mark Stevenson describing the move as the opening of a new chapter for the award-winning Sydney-based brokerage.

The name change came following the expiration of the brokerage’s brand licence agreement with accounting firm Bell Partners. Mark was clear that for clients, the transition meant business as usual: the same team, the same expertise, the same main business line on 1300 112 355, and the same staff contacts. What had changed was the opportunity to move forward under the brokerage’s own brand identity for the first time. He described Evolve Lending and Finance as representing the next evolution of client-focused lending, where relationships matter, expertise is personal, and solutions are tailored for real life, covering home and investment lending, commercial, business and asset finance. Aggregator Finsure was acknowledged for providing support that ensured a smooth transition for clients and staff throughout the process.

Mark’s career has been defined by industry recognition, including achieving $1 billion in settlements in 2022, and the brokerage had already been expanding its service offering ahead of the rebrand. Prior to the name change, Bell Partners Finance had launched partnership programs for asset finance professionals and real estate agents, offering access to more than 30 lenders and shared commission arrangements. Those programs had broadened the brokerage’s referral network and improved access to competitive vehicle, equipment and home loan options for a wider range of clients. Mark reflected on the rebrand with characteristic ambition, saying he was looking forward to achieving more success under the new name and enabling clients to reach their goals by securing their financial future.

If you are looking for a lending partner that brings together decades of experience and a proactive approach to finding the right outcome, contact Evolve Lending & Finance today.